BE

Artist Profile

• Alice Natsuguchi

  Alice Natsuguchi made her debut as a recording artist under a different name in 2010. While consistently releasing music, she gained extensive experience performing on stage, appearing on television and other media, and working as a radio personality. She later transitioned into live streaming, building a successful career on platforms including 17LIVE, Pococha, and ColorSing, where she has remained a top-ranked streamer for many years. Known for her exceptional vocal ability, she has also appeared on numerous television programs, including NTV's "Nessho! Million Singer," where she ranked No. 13 in the program's all-time Kamigoe ranking based on results from 2021 to 2023, as well as TBS's "Monitoring." Beyond performing, Alice is highly regarded for her insightful advice to aspiring and fellow live streamers. As of June 2025, she had advisory contracts with seven live streaming agencies, establishing herself as a sought-after advisor in the industry. Drawing on the insight and experience she has developed as an advisor, she has also appeared as a commentator on ABEMA NEWS's "ABEMA Prime." In August 2025, she published the essay "Natsuguchi Alice no Nanakorobi Yaoki," centered on the theme "Dreams Can Come True Through Live Streaming." Continuing to expand far beyond the world of live streaming, Alice Natsuguchi has built a multifaceted career spanning music, media, live streaming, consulting, commentary, and writing.

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