The Curse of Lyrics

Week 12 of 70 Consecutive Releases!

The genius, the great Mayu the one who unravels an era dominated by words.

Let's put an end to crying over emotion.

Mayu questioned the very culture of lyrics itself.
It was a challenge to a world where everyone thoughtlessly accepted it's a good song.

The Existence of Mayu

Mayu is a musician who exposes structure, not merely strings together emotion.
Even when depicting romance, it is not just a story of a man and a woman.
What exists there is the reconstruction of ideology, society, and human consciousness itself.

Her work is born at the intersection of music, literature, philosophy, and psychology.
That is why listeners experience not emotion, but awakening.

Work Concept

Today is an era where we live by someone else's lyrics.
We project meaning onto love lines written by others,
mistaking someone else's story for our own destiny.

But behind that emotion lies a curse.
Every time you cling to beautiful words, your own voice fades away.

The Curse of Lyrics is a blade of thought hurled into such times.
It redefines the very act of being moved by music,
asking the listener: Why do you cry?

1. Structural Duality
Lyrics (words) = The good that should move and guide people.
Yet simultaneously, they can become spells that bind others' thoughts.
This duality is presented in a single word, fusing poetry, philosophy, and psychology.
2. Symbol of the Era
In SNS and streaming culture, a line from someone's lyrics circulates as a doctrine for life.
The Curse of Lyrics is a judgmental word for modern society regarding this.
A philosophical stance that dismantles the culture of sharing emotion and reclaims the power to think for oneself.