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Japanese reggaeton artist S.I.'s new single, "Get down on your knees at Christmas" will be released on November 25(Fri)!
S.I. has been gaining a lot of buzz on social networking sites, especially TikTok.
His TikTok account, "S.I.'s love counseling center," has been gaining popularity among teenage girls, especially middle and high school students.
S.I. is the first Japanese reggaeton singer. S.I. discovered the passion and sexiness of Latin music and was inspired by the likes of Daddy Yankee, Ozuna, Maluma, and others, and began to play Japanese reggaeton. Reggaeton is a rap music that originated in Puerto Rico, an island nation in the Caribbean Sea. The music is now popular not only in the U.S., but also in South America and other parts of the world. Despite having no fans, the band will hold a one-man live concert at a 250-capacity venue on February 23, 2023. The limited 200 advance tickets were SOLD OUT. They have been bringing love and laughter to the streets of Fukuoka with their street live performances and bicycle street advertisements. When he posted his activities on TikTok, the total number of views reached more than 20 million, and within 3 months of opening his account, he had more than 19,000 followers. His song "Carsek at the Breakwater" has been viewed more than 2.9 million times in one video, creating a buzz among the younger generation nationwide. In addition, the previously established account, "S.I.'s Love Counseling Center," has received approximately 30 million total views (as of December 2022) and more than 25,000 followers. Since 2023, he has been challenging not only reggaeton but also bachata, a popular genre of Latin music, and is well known among Latinos living in Japan. His goal is to make the Nippon Budokan "a place where people can enjoy dancing. She sings with love as much as the real Latin music, and struggles every day to go beyond Japan to the world.
S.I.