Haguremono

Artist Profile

• Yutori-kun

  In 2018, launched the Instagram account Furugi Joshi (Vintage Girls) and founded yutori as an "Insta-business" with zero initial investment. The company has since developed a series of fashion brands popular among Gen Z, including 9090, HTH, and PAMM. In July 2020, yutori entered a half-join partnership with the ZOZO Group, and in December 2023, it became the youngest company in the apparel industry to go public on the Tokyo Stock Exchange Growth Market. Recipient of the Forbes 30 UNDER 30 JAPAN 2020 award. In 2024, began a music career as part of the vocal unit 69 (Muku). Under the name YTR, writes all lyrics, known for a style that captivates through words-blending elements of rap and spoken poetry. Crafts unique lyrics that freely move between street culture and capitalism in a distinctly unconventional way.

  Artist page

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