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Internet-born music unit esoragoto is set to release its eighth digital single, "Instant Girlfriend."
The song was written around the theme of a fleeting romance that begins through a screen - an "instant" love that, like instant ramen, boils over in three minutes only to be quickly forgotten and thrown away. It vividly captures the transience and pain of a distinctly modern, "consumable" kind of love.
With lyrics that cut deep - such as "a one-hit wonder with nothing but charm" and "used up so roughly, it ended so easily"-laid over a catchy sound, the track playfully yet sharply explores the blurred line between love and the desire for validation within relationships between idols and fans, or in-game and online connections. Though it is a breakup song, it also seems to carry a message that will resonate with anyone tired of the "instant" human relationships of this era.
A heartbreak pop song in which esoragoto's light, pop sound fuses with piercing lyrics-"Instant Girlfriend" is a track you won't want to miss.
esoragoto is a music unit primarily active in the internet scene. After starting their activities in 2023, their second release, "Lyla," quickly became a smash hit, surpassing 3 million plays on video platforms and steadily expanding their influence, especially among younger audiences in Japan and Korea.