Track List

  • Play music

※ Preview may take some time.
※ Preview is not available for songs under copyright collective.

People who bet on internet business will not succeed.

You wouldn't hear this from a consultant specializing in internet business.

Don't get me wrong; if you have succeeded in a physical business and are considering entering the online market to expand further, that's not a problem.

However, most of the companies that come to us for consultation are in dire straits with declining store sales due to the recession and are desperately seeking solutions.

So, are declining sales really due to the recession?

Can someone with no knowledge of how to sell products succeed by entering the online market?

In fact, the era when just having a website meant sales is over. From now on, it's about how to put selling know-how on the internet. Therefore, my consulting starts with revisiting the physical business before moving to the internet business.

People who are successful on the internet are not necessarily so because they have internet technology skills. It's not just because they can do SEO or because their website design is attractive.

In reality, they are making incredible analog efforts behind the scenes. They are expanding their sales through various marketing strategies by sending faxes, distributing direct mails, and sending newsletters. Once they acquire customers through SEO or similar means, they think about how to turn them into repeat or loyal customers.

Yet, most people hear that someone is successful, see their website, and mistakenly think that they can achieve the same success by creating a similar site. Are they really selling? Are they really making sales just through the website? Let's verify this by contacting intriguing sites or companies, or even purchasing their products. Afterward, you should discern what actions they are taking.

It is the real-world marketing that moves the backend.

Only those who can see through this will grasp the secret to success. You understand why 'People who bet on internet business will not succeed,' right? It is the mission of Een Inspire Inc. to help as many people understand this as possible.

Artist Profile

  • Net-Business Analyst Yokota Shurin

    Internet business analyst. After getting a job at an IT company with no prior experience, he became independent after just three years, and in 2007 established the IT consulting company Inspire Co., Ltd., which he continues to work at today. All About ProFile has a track record of being rated No. 1 in the nation among all experts. He also gives 160 lectures a year across the country.

    Artist page