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Run It Up is a single by 16 year old high school rapper RIMU natural, with production by DJ YEN.
In less than six months since starting rap, RIMU natural has released four albums and eight singles, and the drive and determination behind that rapid output are fully captured in this track.
Over a beat by DJ YEN inspired by Hyperpop artists such as ericdoa and glaive, RIMU natural delivers emotional and youth driven rap, releasing raw and unfinished energy.
The hook, built around the line you have to make the first move yourself, reflects a straightforward and honest determination to succeed in hip hop.
This track captures the present moment of a next generation rapper as he runs toward 2026.
RIMU natural is a 16 year old high school rapper from Japan. After starting rap only six months ago, he has released an impressive four albums and eight singles, showing an extraordinary level of creativity and work ethic. His rapid output has already drawn attention from various corners of the Japanese hip hop scene. In February 2026, he collaborated with DJ YEN, whose Japanese rap DJ mixes have surpassed 1.4 million views on YouTube, releasing the single Run It Up. With raw, honest lyrics and youthful energy, RIMU natural is emerging as one of the most promising young rappers to watch in the scene.
Tokyo-based DJ and producer, DJ YEN. Fusing HipHop and R&B at the core with the latest global music trends, DJ YEN is gaining attention for his innovative sound. His releases have been featured on major official playlists on Apple Music and Spotify, while his YouTube channel, DJ YEN OFFICIAL, has surpassed 3 million total views. A trailblazer in Japan's HipHop and R&B scene, DJ YEN is creating a new wave that is earning strong support from artists and listeners both domestically and internationally, making him one of the most noteworthy producers on the scene.