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R&B singer aimi will release her new single 'Magic Hour' on Wednesday, August 20.
Following her previous release, 'Is it a crime?', this second installment of her 2025 summer release series is a 90's R&B-inspired track, perfect for beach sunsets and late-summer drives. Produced by Modesty Beats, the track features a West Coast vibe with wave-like progressions, highlighting aimi's effortless vocals and intimate lyrics.

Blending English and Japanese, the lyrics liken the sea and twilight sky - two of aimi's personal loves - to a romantic partner, painting a picture of emotional fulfillment and inner peace.

'In our busy lives, it's essential to take time to rest and heal. Whether it's spending time with someone special or doing what you love, having your own 'magic hour' is so important - and that realization is what inspired this song,' says aimi.

While 'Magic Hour' is a love song, it also captures a deeper connection to nature and the quiet moments of clarity it can bring.

Latest Rank In

Magic Hour

iTunes Store • R&B/Soul TOP SONGS • Japan • TOP 32

Latest Playlist In

Magic Hour

Spotify • Hangover Detox by block.fm Spotify • New Music Everyday - tuneTracks (curated by TuneCore Japan) Spotify • TOKYO GROOVE selected by DJ HASEBE Apple Music • New Music Daily Apple Music • New in R&B Spotify • Soul Music Japan Spotify • New Music Wednesday

Past Rank In

Magic Hour

iTunes Store • R&B/Soul TOP SONGS • Italy • TOP 100 • 22 Aug 2025

Artist Profile

  • aimi

    Born and raised in Japan, aimi is a multi-talented singer-songwriter and emerging R&B artist. Based in Tokyo, she is now one of the most authentic R&B songstresses, contributing to the evolving Japanese R&B scene. She released her first bilingual EP, Water Me (2020), for both Japanese and global R&B listeners. Growing up listening to soul music and R&B, aimi picked up her father's guitar and began writing her own music at the age of 16. Her musical style is rooted in the soulful sounds of 90s and 00s R&B, with a blend of contemporary and alternative R&B influences. Since her latest EP Chosen One was released in early 2022, aimi has been gaining more recognition within Japan and her global streams have jumped significantly. aimi continues to push boundaries with her music and proudly presents her made-in-Japan R&B for all the R&B lovers around the globe. In April, she released her first single of 2024, which was produced by US multi-platinum R&B producer LEJKEYS, known for his work on Jhene Aiko's Grammy-nominated album Chilombo, as well as with Anderson Paak, Yuna, Awich, AI, and others. In the past few years, aimi has collaborated with R&B artists like EMI MARIA, JASMINE, and rising J-pop artist Furui Riho. Her second collaboration with EMI MARIA, How's The Weather?, went viral in China, becoming one of the most popular tracks in her catalog. Alongside her releases, aimi hosts her own R&B event and podcast, Detox Lounge powered by R&B Lovers Club. On February 5, she released her first EP in three years, Empower.Embrace (2025). In celebration of its release, she held her first-ever solo concert at Shibuya WWW, marking a milestone in her career with a resounding success.

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    aimiの他のリリース

Love Ocean Records