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Fashion - it's really hard work, you know?
Curling your hair, putting on lipstick - you want to look cute,
but honestly, there are days when you just feel like, "Ugh, too much work!"
Still, I just want to be even cuter.
Don't worry about what's 'right' or 'wrong' - just go with that "Oshamanbou" mood,
play with the colors you love, and go all out being adorable!
Even if it's not perfect, even if you're daydreaming a little too much -
those moments are when you're the cutest.
So if you can feel like an "Oshamanbou,"
shout "suki suki sukipi!" in your heart,
and step out into the world as your cutest self!
The Power of a New Generation × A New Form of Idol "http//i (Hot-Pi)" is a project that aims to create a completely new kind of idol - one born from the sensibility and expressive power of the new generation of influencers. This isn't just another idol activity. It transcends boundaries - spanning social media, music, events, visuals, fashion, and culture. Participants are influencers who already have a certain level of reach, and who stand out for their empathy, individuality, and creativity. From these creators - who truly live in and influence this era - comes a whirlwind of shared emotion and passion that only they can spark. Even people who never cared about idols before will find themselves drawn in. A new kind of "beloved presence" - That's what "http//i (Hot-Pi)" is all about.