Fuji&Chao

Kyoto-based masked rapper Blue Bass is set to release his collaborative album MIYAGI with producer Kesuno this November. "Fuji & Chao," the album's second track, will be released ahead of the album, with its official music video scheduled to premiere on YouTube on October 5.

"Sounds like ___."
"It's kind of like ___."

Once a track starts gaining traction on social media, these comments inevitably begin to appear. "Fuji & Chao" opens with a strong sense of discomfort toward listeners who judge music based solely on its surface-level impression or atmosphere, without taking the time to truly listen to its substance or message.

The era when simply making a good song was enough to succeed is over. Today, artists are increasingly required to compete beyond the music itself-through marketing, promotion, and the ability to strategically navigate the attention economy.

Facing this reality head-on, Blue Bass has made up his mind to claw his way to the top by any means necessary.

Over a heavy drill beat, he delivers sharp, cutting bars laced with humor and irony. While the lyrics themselves demand attention, there is something else worth watching: what Blue Bass does from here.

How he moves.
How he creates momentum.
How he chooses to play the game.

We hope you'll not only listen to the music, but also enjoy watching the moves Blue Bass makes from this point forward.