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[Sha la la... - Birthday Drive -]
Scheduled for digital release: November 22, 2025
Label: Chun2 Record
Artist Profile
Artist Name: ChunChun
- Handles all songwriting, composition, and artwork independently
- Creates dance music rooted in 1950s-60s jazz
- Fuses retro and modern electronic sounds to craft a unique sonic world
- Known for integrating her own illustrations with music, creating a cohesive audio-visual experience
New Release Information
Title: Sha la la... - BIRTHDAY DRIVE -
Songwriting & Composition: ChunChun
Arrangement: Toshiyuki Tsuruha
Jacket Illustration: ChunChun (self-created)
- An outdoor driving song inspired by the iconic Japanese car Jimny
- Expresses stardust through [Sha la la...] while reflecting on nature and the night sky
- Thematically centered on birthdays, blending the liberating sensation of nighttime highway drives with a nostalgic warmth
- A lyric video combining animation and illustration is also planned
About Previous Work: Dungeon
Released in January 2025, Dungeon fused retro gaming aesthetics with 1950s-60s jazz and acid jazz.
- Received strong engagement from overseas DJs and listeners
- Instagram activity saw rapid growth in Latin America and Europe (approximately 1,900 new followers)
- Fans of electro-swing and '80s pop music consistently responded to the release
Building on this success, Sha la la... - Birthday Drive - incorporates Japanese lyrics alongside English to make the song more accessible to international listeners while sharing Japanese cultural elements.
Musical Characteristics
- Modern electro arrangements rooted in the textures of 1950s-60s jazz
- Warm jazz harmonies featuring modal sounds and II-V progressions, combined with a comfortable rhythmic feel
- A cohesive artistic vision spanning sound, visuals, and concept
Concept Keywords
City Pop / Chill Pop / Drive Song / Japanese Modern Sound
Future Outlook
With Sha la la... - Birthday Drive - as the starting point:
- Sound: Expanding the world of dance music bridging retro and contemporary elements
- Lyrics: Communicating Japanese aesthetics and craftsmanship to the world through English lyrics
* Ongoing theme: delivering Japanese culture through a Japanese perspective
* Focus on Japan's celebrated cultural aspects such as animation, games, automobiles, and mechanical culture
ChunChun continues to pursue a[Japanese Modern Vintage Sound] that resonates with international audiences.
A slightly niche yet exciting sound that makes you want to move This project is rooted in electro swing, blending the texture of 1950s and 1960s jazz and swing with electronic instruments and analog synthesizers to create an irresistibly danceable sound Vocals are treated as an additional layer of playful expression, incorporating flexible effects to build a slightly mysterious and pop oriented sonic world The theme is a slightly niche musical adventure Drawing inspiration from cultural icons such as retro gaming, car culture, and technology, the project reimagines them as dance music that can be enjoyed both in clubs and on the road Listeners are referred to as adventurers, reflecting the idea of exploring new sounds and cultures through music together The track Dungeon spread within retro gaming communities and gained attention across South America and the United States Following this, Sha la la attracted a growing listener base in India, while also resonating across regions such as Romania and Bulgaria, crossing cultural boundaries By its second year, the project had reached approximately 450000 total views on YouTube, organically building a growing international fanbase Let yourself be carried away by the magic of electro swing and embark on a musical journey where nostalgia and the future intersect
chun2 Record