PLAY LOUDER Front Cover

PLAY LOUDER

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THE BOY is a singer-songwriter who continues to take on new challenges with every release. The shocking new single, PLAY LOUDER, has been released! The title track, which features Japanese lyrics and is a highly addictive, lo-fi, experimental piece inspired by reggae, will resonate nostalgically with fans of 90s alternative rock, while being stimulating for Gen Z. The coupling song, which is an acoustic performance, features the artist's emotional and powerful vocals and an acoustic guitar's beautiful sound. It was recorded in one take using a smartphone. The lyric video for the title track will be released on YouTube on the day of release.

Artist Profile

  • THE BOY

    THE BOY is the solo project of a Japanese singer-songwriter Akihisa Ota, born in 1985. He started his musical career in 2002. In 2002, when he was 17 years old, he began writing original songs using guitar and piano and recording them using a 4-track recorder. From the beginning, he has been creating music and doing all other work by himself at his parents' home in Suzuka City, Mie Prefecture, and that hasn't changed to this day. His distinctive feature is that he creates a wide variety of music without being bound by genre. He began applying for various auditions when he was around 20 years old, and began performing live in his late 20s, based in Nagoya. During this time, he also experienced his dream of performing live in New York, where he performed at a small festival and was asked for an encore for the first time in his life. However, in his early 30s, he developed epilepsy in addition to the mental illness he had been suffering from, and was forced to give up live performances. Since then, he has focused his activities on promotion and distribution via the Internet.

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