Hallucination

WAAWI is a flexible musical collective that explores new possibilities for music creation and live performance in the AI era.

Rather than being a fixed band or project, WAAWI brings together diverse contributors including performers, creators, companies, brands, and artists for each specific theme, allowing them to collectively shape musical expressions that embody their unique perspectives and narratives.

The key characteristic of WAAWI's approach is its refusal to treat music solely as a promotional tool or content.
What WAAWI aims to achieve is connecting the real-life questions and challenges present in society and business contexts to pop music, live performances, visual elements, and brand expressions.

While AI serves as an auxiliary tool for production, human emotion, voice, and physicality remain at the core of all expressions.

For this reason, WAAWI operates on the principle that every released track must be performed live.
The AI-enhanced production process is meant to be realized through human performance in front of live audiences.

We transform digitally created music into something authentic in physical spaces.
As Japan's newest musical expression, WAAWI will create the "anthems" needed by this era.