LIFESTYLE (feat. Ludio & lil pulpy)

"LIFESTYLE" marks the highly anticipated debut single from emerging creative collective cool kids.

The track unites Ludio-a rapper and producer rooted in New York and Ura-Harajuku youth culture who self-builds everything from beats to bars and lil pulpy, an upcoming rapper blowing up across socials and earning serious props as a next-gen fashion icon.

Alongside Ludio and lil pulpy, the four-man collective is powered by videographer Jundai and stylist/organizer/manager boot luxury (Shuto). Breaking away from conventional hip-hop lanes and outdated industry standards, cool kids arrives with a bold statement set to redefine sound, visuals, fashion, and media culture altogether.

Driven by an undeniably catchy hook that un apologetically brushes off the noise-declaring "Underestimated when we rap the hardest / Get out the way, all these rappers around us are lame"-and verses that glide effortlessly over the production, "LIFESTYLE" is an anthem forged by four creatives blurring the lines between kicking back and pure craft, turning their everyday reality into a movement.