ICCHO Front Cover

ICCHO

Yume(BOY)

Release Date

2026-11-11

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  • ICCHO Front Cover

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Following their massive global viral hit "Kaminari-no-Ishi" in the summer of 2026, genre-bending rap crew BOY are back with a brand new, high-energy single titled "ICCHO"! Embracing their signature "greedy" stance of welcoming both hardship and joy with open arms, "Bring on all the tough times and happy moments, let them pour down", this track captures their relentless drive. Having burst into the public eye since their debut in 2025, BOY undoubtedly faced their fair share of struggles and challenges alongside the excitement of 2026. Swallowing it all up and diving headfirst into the waves of the music industry with the mindset of, "Let's enjoy this, it's all fuel for the ride!", their passion and determination shine through. True to their DIY ethos, the beat and instrumentation are entirely self-produced, and the accompanying music video was shot entirely by themselves during their trip to Hokkaido, delivering a 100% authentic, raw piece of work with zero filter.

Artist Profile

  • Yume(BOY)

    A 4-MC rap crew from Nerima, Tokyo, making music under the concept of 'Fun Hip Hop.' Delivering peaceful music that is 'as real as it gets,' these four happy-go-lucky rappers blend bright, 90s-and-00s-inspired beats with a touch of irony. They are a completely self-made crew who handle everything themselves from rapping and track-making to mixing, mastering, and video production. In the summer of 2024, these former bandmates rhymed for the first time in their lives. From then on, they held ciphers until dawn three times a week to write songs. They officially launched their career in April 2025 with the release of their 1st EP, Konnichi-ssu. In July 2026, their track 'Kaminari no Ishi' went viral on Instagram, surpassing 1.3 million views by September and gaining massive attention after being shared by domestic and international artists, including Lupe Fiasco and Gilles Peterson. In August of the same year, a post by a music account went viral on X, sending their song 'Yume (BOY)' into the trending charts. Their roots lie in artists like RIP SLYME, BUDDHA BRAND, NITRO MICROPHONE UNDERGROUND, Umeda Cypher, and The Pharcyde.

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