chosen one (feat. GANMA)

Multi-artist and rapper GANMA sings the official theme song for Araki Yoji's book "Branding That Gets Chosen, Branding That Doesn't Get Chosen."
This is the first time (according to our research) that a theme song has been created based on the theme of a business book in Japan.
The lyrics share the corporate philosophy and vision of AGENCY ONE Inc., a PR advisory and human resources development company of which Araki Yoji is the representative director, and are based on keywords such as "front stage and backstage," "function and emotion," "logic and intuition," "reason and emotion," and "cognition and empathy."
This work is a new attempt to embody the thoughts the author wants to communicate and spread through his book in the form of music.