Sha la la... -Birthday Drive-

[Sha la la... - Birthday Drive -]
Scheduled for digital release: November 22, 2025
Label: Chun2 Record


Artist Profile
Artist Name: ChunChun
- Handles all songwriting, composition, and artwork independently
- Creates dance music rooted in 1950s-60s jazz
- Fuses retro and modern electronic sounds to craft a unique sonic world
- Known for integrating her own illustrations with music, creating a cohesive audio-visual experience


New Release Information
Title: Sha la la... - BIRTHDAY DRIVE -
Songwriting & Composition: ChunChun
Arrangement: Toshiyuki Tsuruha
Jacket Illustration: ChunChun (self-created)
- An outdoor driving song inspired by the iconic Japanese car Jimny
- Expresses stardust through [Sha la la...] while reflecting on nature and the night sky
- Thematically centered on birthdays, blending the liberating sensation of nighttime highway drives with a nostalgic warmth
- A lyric video combining animation and illustration is also planned


About Previous Work: Dungeon
Released in January 2025, Dungeon fused retro gaming aesthetics with 1950s-60s jazz and acid jazz.
- Received strong engagement from overseas DJs and listeners
- Instagram activity saw rapid growth in Latin America and Europe (approximately 1,900 new followers)
- Fans of electro-swing and '80s pop music consistently responded to the release
Building on this success, Sha la la... - Birthday Drive - incorporates Japanese lyrics alongside English to make the song more accessible to international listeners while sharing Japanese cultural elements.


Musical Characteristics
- Modern electro arrangements rooted in the textures of 1950s-60s jazz
- Warm jazz harmonies featuring modal sounds and II-V progressions, combined with a comfortable rhythmic feel
- A cohesive artistic vision spanning sound, visuals, and concept


Concept Keywords
City Pop / Chill Pop / Drive Song / Japanese Modern Sound


Future Outlook
With Sha la la... - Birthday Drive - as the starting point:
- Sound: Expanding the world of dance music bridging retro and contemporary elements
- Lyrics: Communicating Japanese aesthetics and craftsmanship to the world through English lyrics
* Ongoing theme: delivering Japanese culture through a Japanese perspective
* Focus on Japan's celebrated cultural aspects such as animation, games, automobiles, and mechanical culture
ChunChun continues to pursue a[Japanese Modern Vintage Sound] that resonates with international audiences.