Shimmer

Artist Profile

• ASH

  ASH is a Japanese guitarist, artist, and composer whose music blends American blues and hard rock with the sensitivity of modern Japanese pop. His signature style is an emotional and cinematic guitar sound defined by expressive phrasing, warm dynamics, and a deep sense of storytelling. Raised in Tokyo and now living by the sea, ASH brings both urban tension and coastal calm into his music. From delicate melodic lines to soaring, powerful solos, his playing is recognized for channeling raw emotion with clarity and depth. ASH began playing guitar at 17. After joining a band, he performed on nationwide tours and appeared in TV commercials, studio recordings, and major music videos. He later spent time in Los Angeles, playing local shows, sessions, and church gigs an experience that broadened his musical identity and global perspective. In 2018, he launched his solo career. In 2020, he released new music for 12 consecutive months, with his single OMG reaching #1 on the iTunes Chart and its music video also hitting #1. His album 2020 reached #6 on the iTunes chart. As a guitarist, ASH has supported major Japanese artists, most notably performing for six years as the guitarist for YOASOBI, contributing to studio recordings, live performances, and music videos. His guitar work has been part of projects accumulating over 600 million total streams. In 2025, ASH became a Gibson Marquee Artist.the first Japanese guitarist and only the third globally to receive this distinction marking a significant step in his international presence and recognition. ASH's music values not only technique, but emotion, atmosphere, and honesty. Through his sound, he continues to define a new image of what a guitarist from Japan can be on the global stage.

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    Beyond ASH
• YUTA KITAGAWA

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