Lyric

Woke up to the sound of gentle waves

Castles in the mist, where history stays

A morning smile from the old fish stall

Where samurai echoes softly call

Streets of charm with lantern light

Hidden temples glowing bright

Pearls that shimmer in ocean's grace

A timeless jewel, this sacred place

Discover Uwajima, where the past meets today

From the sea to the mountains, in every way

Feel the warmth, taste the soul

Let your heart become whole

In Uwajima, you're home far away

Drifting boats in the sunset glow

わし and わがしin shops in a row

Waka poetry, painted fans

Ancient rhythms in modern hands

Oxen races, cheers arise

Festival drums beneath the skies

Sakura rains and laughter flows

Where every traveler finds repose

So take a step, breathe in the light

In every turn, the magic's right

Beyond the guidebooks, past the signs

Is a place that feels like it’s only mine

Discover Uwajima, let your journey begin

With every heartbeat, take it all in

Mountains, oceans, skies so blue

Every path brings you to

The wonder waiting deep within

Discover Uwajima, where the spirit stays

A hidden gem in the Seto’s bays

Come and see, come and feel

This dreamland is real

Uwajima calls you—forever, always