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"Valentine's Day... a cold winter... and once again, no chocolate for me."
Tsuyogari Valentine is a track born from years of persistence, with new verses added every February until it reached its final form. When it was first released on YouTube in 2024, it became an instant viral hit, striking a chord with listeners through its brutally honest self-deprecation and vivid storytelling.
The track features a bouncy, upbeat sound-composed and arranged from Hinobori's original humming-that stands in stark contrast to its lyrics. It tells the story of a man so desperate for a connection that he fakes receiving chocolates on social media, only to be hit by the salty taste of his own tears.
It's a song for anyone who has ever lied and said they "don't even like sweets" just to protect their pride. With its sharp wit and catchy rhythm, this is the ultimate anthem to help you laugh off the winter chill and overcome the loneliness of Valentine's Day.
Haysashi Hinobori We all carry pain. Rather than soothing it or turning away, he looks it dead in the eye. It is this raw, unfiltered emotion that forms the very core of his music. Having experienced bullying and heartbreak during his school years, his songs are driven by a sharp antithesis toward a bitter modern society and a fierce resistance to growing up. Because he deeply understands the ache of longing for empathy from others, his songwriting is fueled by a desperate, yet hopeful realization: "I am not the only one who feels this way. I want to save those who carry the same pain." In stark contrast to his complex, delicate lyrics, his melodies are remarkably simple and direct. His pursuit of unforgettable popness, paired with straightforward arrangements, has become a unique weapon which was born precisely out of his self-taught, unpretentious style. While he humbly admits that he doesn't stand out in terms of vocals, musicianship, or musical theory, he continually pushes his boundaries, determined to expand what he can accomplish on his own. It is this clumsy, yet fiercely authentic dedication that profoundly moves the hearts of anyone lost in the exact same darkness.