rich&pr3tty (feat. Zoo Lay Station)

Hyperpop collective "G2BG" releases their seventh single, "rich&pr3tty"!
This track is a collaboration between SoundCloud-based singer-songwriter/rapper Lilniina and trackmaker/producer Zoo Lay Station from SASAKRECT.
Centered around a cute Y2K × emo rap aesthetic, the track oscillates between the "sweetness and toxicity gap" reminiscent of digicore and yandere-style beats. It features a hard-hitting beat driven by 808 bass and sharp hi-hats, interspersed with occasional pop synths and sparkling sound effects, highlighting the duality of dark and cute.
Lilniina's lyrics float above the track, delivering a melodic flow that shimmers yet carries a faint shadow, candidly depicting inner conflict and anxiety while conveying a highly relatable message that "you're not alone."
This track seamlessly blends edgy, addictive sound production with lyrics that speak to the emotions of Generation Z, embodying the cutting edge of hyperpop, hip-hop, and electronic music.
The artwork is created by tovgo, a CG artist and graphic designer who has also designed G2BG's main logo and worked on numerous other artist projects.