IGNITION

"IGNITION" is the first album from 50:50Records, embodying the label's founding philosophy and its commitment to musical diversity.

The release live show will take place at "SEED ORIGIN," a HIPHOP event series that the label has been hosting in Shibuya, Tokyo over the past several years.

One of the defining features of this album is its genre-free approach.
It brings together a wide range of musical expressions, woven into a unified narrative that reflects both individuality and collective identity.

50:50Records places equal importance on both the artists on stage and the creators behind the scenes-producers, engineers, designers, and other collaborators-who form the backbone of each project.

More than just a collection of tracks, this album marks a pivotal step for the label-one that represents its vision for the future while honoring everyone who has supported and contributed to its journey so far.
It stands as both a declaration of intent and a return to the label's creative roots.

- Philia in my Heart