R.E.A.L

Artist Profile

• Need a Flex

  **Need a Flex** is a rapper with roots in both Japan and Nigeria, who grew up in Fussa City, Tokyo. Raised in an environment surrounded by American club culture, he has gained attention for his mumble rap style that blends American-born genres such as Rage, Pluggnb, and Glo with a uniquely Japanese sensibility. His music is characterized by mumble rap and a distinctive flow, and he has collaborated with artists like ID and Masato Hayashi. In November 2024, he released the mixtape *Destruction and Rebirth*, featuring contributions from Myghty Tommy, ShowyRENZO, Whoopee Bomb, and Kamui. Need a Flexs sound captivates fans with a fresh style that fuses the latest American trends with a distinctly Japanese perspective. In 2023, he connected with genre-defying producer **GOLD DIGGA**, known for working with BADHOP, Fry Fry, KVGGLV, Yvng Patra, and week dudus. Together, they are working on a collaborative album themed around innovative sound, set for release in 2025. Expectations are high for whats next in Need a Flexs musical journey.

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• GOLD DIGGA

  The groundbreaking bass innovator GOLD DIGGA emerged suddenly onto the scene. From a young age, he immersed himself in classical music, mastering a variety of instruments including piano, violin, flute, and percussion. Influenced heavily by club jazz and hip-hop culture, he began DJing at the age of 12. A maestro who effortlessly navigates both UK and US sounds, he is known for his intricate 808 sound design and unique sense of chords. With a laptop in hand, he travels the world, creating beats that reflect his lifestyle and experiences. Having worked on commercials and soundtracks both domestically and internationally, he now focuses on beatmaking and production, centering around hip-hop while incorporating the diverse genres he has explored throughout his journey. His debut production, BADHOP's LIFE STYLE, has surpassed 30 million views on YouTube. After disappearing from the scene for a while, he made a surprise return in 2023 with Fry Fry's Night Dream, a viral hit that dominated the charts. With an exceptional sense for blending pop sensibility and breaking down genre barriers, his ability to infuse B-Boy ism into his sound is something that cannot be overlooked. Currently, he is producing for artists such as KVGGLV, week dudus, and Yvng Patra. He is also the founder of the hip-hop collective New Young City, where over 30 artists gather monthly at his studio.

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