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VIKN, a rapper known for his activities as a member of the group TETRAD THE GANG OF FOUR, as well as his role as the director or owner of the apparel brand "IMPORT EXPORT" and the operator of the "JUICE BAR ROCKET" in Kitasenju, demonstrates his multifaceted talent in various fields. His latest album, "HITOMI," is based on his passion for street culture, including music and fashion, and is dedicated to the founder of the fashion brand "MILK," Hitomi Okawa, who established the brand in 1970 and continues to influence the Harajuku street culture. Hitomi Okawa is considered a key figure who played a significant role in the emergence of the underground Harajuku movement since the 1990s. For example, it is well-known that Hiroshi Fujiwara, who has had a tremendous influence on the global fashion scene, expanded his connections after meeting Hitomi Okawa when he moved from Mie Prefecture to Tokyo as a teenager. This DNA has also been passed down to people like NIGO and Jun Takahashi (UNDERCOVER). VIKN was also deeply impressed by the movement they created, and this passion is reflected in his album "HITOMI."
The album features guests such as NIPPS and B.D. from TETRAD THE GANG OF FOUR, veterans like TWIGY and VERBAL, as well as young talents like Jinmenusagi, KWSK AGGY, and Takayoshi Shirakawa from BACK DROP BOMB. The skillful selection of artists from different generations and genres is one of the album's major attractions. In particular, the track "FLUXUS" featuring NIPPS and VERBAL is a unique collaboration that showcases VIKN's connections and sense. While it may initially seem surprising, hardcore hip-hop fans cannot help but appreciate this luxurious mic relay.
In terms of sound, Lucas Valentine, who also serves as the executive producer of the album, along with nabepro, contribute as producers, delivering a wide range of grooves that span from hard-hitting street hip-hop to nostalgic and emotional tracks, while resonating with the ongoing US sound. With VIKN's voice on these sounds, the album becomes a rich hip-hop experience filled with the atmosphere of Tokyo's streets. The title track, "HITOMI," encapsulates the essence of the album's concept, and I encourage you to listen closely to VIKN's lyrics, which are filled with his love for street culture.
.1/4 of Tetrad The Gang Of Four .Juice Bar Rocket CEO
Cold Pressed Records