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HAIIRO DE ROSSI releases his new album Identity -
A journey from self-reflection to social awareness, and finally, to a universal human voice. Eleven tracks where philosophy and emotion intersect.
As the title suggests, Identity explores the shifting sense of self - from introspection to collective consciousness.
Featuring producers Pigeondust, HIMURO Yoshiteru, Manakurv, and DJ MOTORA, the album maintains a cohesive aesthetic despite its diverse sonic palette.
Lyrically, HAIIRO DE ROSSI addresses the tension between nationality and individuality ("Identity"), political structures and personal conviction ("Take It Back"), and the moral outcry against violence in Gaza ("Don't Kill").
The interlude "Red.C feat. Hare Konishi" pays homage to Red Chair, while "Ethics and Beyond" with Hikaru Tanaka becomes a dialogue on the ethics of existence itself.
Toward the end, "Fifteen Springs" reflects on the lingering pain fifteen years after the 2011 Great East Japan Earthquake, and "Outro. - One More Voice" offers a prayer to Chester Bennington - a quiet but powerful continuation of his light.
In HAIIRO DE ROSSI's own words, "My lyrics are just explanations of my actions."
Identity is more than an album - it's a living document of resistance, empathy, and survival through sound.
The physical edition will be released on March 11, 2026.
Born in Kanagawa Japan in 1986 HAIIRO DE ROSSI debuted in 2008 with his album True Blues. After releasing several singles EPs and vinyl records he became independent following the release of his second album SAME SAME BUT DIFFERENT and founded his own label forte. His third album also titled forte became a smash hit. The albums lyrics were even quoted by Susumu Fujita president of CyberAgent in his own book signaling HAIIRO DE ROSSIs influence beyond the music industry. Known for his socially conscious lyrics and stance on pressing issues he gained significant attention from media outlets such as Ele King where he was featured not only for his words but also for his actions cementing his reputation as a truly conscious MC. After a brief hiatus HAIIRO DE ROSSI returned and continued to release music consistently. Since his seventh self titled album HAIIRO DE ROSSI with the support of his close collaborator and producer DJ Pigeondust and numerous skilled artists he has refined his sound rooted in jazz and conscious rap. Today he stands as one of the prominent figures in Jazz Hip Hop and conscious rap in Japan.
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