CultureNova (JAGA RECORDS mix) Front Cover

CultureNova (JAGA RECORDS mix)

Kumika Hashimoto

  • CultureNova (JAGA RECORDS mix) Front Cover

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This remix is a reimagined version of 'CultureNova', a track from 'ikigai - The 1st Album', released in November 2025, reconstructed using sampled sounds of eating Calbee potato chips.

Calbee is a company that goes beyond the conventional framework of a snack food manufacturer, using food as a starting point to create culture, experiences, and future value. Through initiatives such as JAGA Records and Future Labo, Calbee demonstrates a strong commitment to elevating everyday sensations into creative and cultural expressions. This work was produced in resonance with that corporate philosophy.

In addition, the artist, who is based in the United States, found themselves enjoying potato chips almost daily as a late-night snack after the production process. Participation in this collaboration was ultimately driven by the desire to help introduce Japan's outstanding snack manufacturers and their culture to a wider global audience through the medium of music.

The original track 'CultureNova' was born from the artist's experience as an independent musician by herself in a foreign city, New York. It conveys the message that one's life is something to be carved out by oneself, expressed through wordplay* and a structurally intentional lyric composition.

*By connecting the initial letters of each line, the title is revealed:
Create
Ur own
Life
To
Unfold
Right
Every
NOVA

Artist Profile

  • Kumika Hashimoto

    Kumika Hashimoto is a New York based multidisciplinary artist whose music, visuals, and performances have captured international attention worldwide. Born in the UK and raised in Tokyo, she writes and composes her own music, creates her own artwork, and develops a creative practice spanning music, visual arts, performance, and expressive storytelling. After graduating from Waseda University, she studied graphic design at the Fashion Institute of Technology in New York. Her work ranges from alternative electronic pop to contemporary jazz/R&B, often inspired by everyday life and questions about society. Trained in classical piano since 3, she is known for crafting memorable refrain melodies, and her debut release sampled a piece by Frédéric Chopin. Having lived in multiple countries and experienced diverse cultures, she developed a keen sensitivity to the nuances of language. Holding Japanese Language Teaching (JLTCT) certification, she emphasizes the sonic texture and resonance of her lyrics. During her exchange at Iowa State University, she also studied acting to explore performance and expressive techniques more deeply. The viral hit 'hot chocolate in new york' has garnered over one million views on social media. Following that, the release 'LA*PPY', inspired by Los Angeles, has been featured by Hollywood actors. Her music has been broadcast on radio stations across multiple U.S. states including New York, selected for Apple Music global official playlists, and entered the iTunes Netherlands R&B chart, gaining recognition as an artist with an international background. She has also been interviewed by New York art/culture magazines and contributed OST tracks for Hollywood films, continuing to expand her presence on a global stage across music, visual arts, and performance, including acting.

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