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"Living not to survive but to celebrate" "Countless reasons to die, but more than one reason to live" EASTA, who made a significant impact on the hip-hop scene with his outstanding performance in Rapusuta Tanjo 2021 and his album 'T.U.R.N.' produced by Nao the Laiza. Moment Joon, who has opened a new chapter in Japanese conscious rap with his album 'Passport & Garcon', continues his diverse creative activities by establishing a new label, Hope Machine Factory. The story of these two, who have survived to celebrate and celebrated to survive, over the beat produced by hokuto.

Past Rank In

Survive & Celebrate

iTunes Store • Hip-Hop/Rap TOP SONGS • Japan • TOP 76 • 15 Jul 2024

Past Playlist In

Survive & Celebrate

Apple Music • New in Hip-Hop • 19 Jul 2024 Spotify • The Pulse of J-Rap • 20 Jul 2024 Spotify • New Music Everyday - tuneTracks (curated by TuneCore Japan) • 17 Jul 2024 Spotify • +81 Connect: J-HipHopの「今」と「その先」 • 17 Jul 2024 Apple Music • New Music Daily • 19 Jul 2024 Spotify • FNMNL • 25 Jul 2024 Spotify • Monday Spin • 22 Jul 2024 Spotify • New Music Wednesday • 17 Jul 2024

Artist Profile

  • Moment Joon

    Moment Joon (GROW UP UNDERGROUND RECORDS / HOPE MACHINE FACTORY) Born in South Korea and based in Osaka, Moment Joon is an immigrant rapper who has been releasing music in Japanese since 2011. He began performing under the name Moment Joon in 2019. His breakthrough album Passport & Garçon was hailed as the dawn of a new era for conscious rap in Japan, drawing widespread attention. Driven by an ongoing pursuit of hope, he founded his own label HOPE MACHINE FACTORY in 2023 and released the collaborative album Only Built 4 Human Links with emerging artist Fisong. Recent notable works include Survive & Celebrate(with EASTA & hokuto), .K.N.K.R. (with SATUSSY), Cuz I Love (myself), and Blues In My Heart featuring D-SETO, DJ cer0, and 9JACK. He also showcased a new artistic dimension by contributing his track Flowers with the Thorns and its music video to the 30th Anniversary Exhibition of the Museum of Contemporary Art Tokyo (MOT). Alongside his music career, Joon is also active as a writer in Japanese. He published the semi-autobiographical novel SANDAI (Three Generations) and the essay collection Nihon Imin Nikki (The Diary of a Japanese Immigrant) from Iwanami Shoten. He is currently serializing a new column titled Gaijin Hourouki (A Strangers Wandering Chronicle) on Web Iwanami.

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  • EASTA

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  • hokuto

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GROW UP UNDERGROUND RECORDS / HOPE MACHINE FACTORY