C.L.B. (JAGA RECORDS mix) Front Cover

C.L.B. (JAGA RECORDS mix)

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This track was created as an entry for the "Jaga Record Award 2025," a music contest utilizing Calbee products' "Tabeoto" (eating sounds). The "Tabeoto" used in this work includes original materials recorded and sampled by Massclub themselves, who physically handled the products and captured the sounds firsthand. The entire process-from recording to production-was livestreamed on Massclub's channel and is currently available as an archived video on YouTube.

Within the track's light, upbeat, and pop-oriented soundscape, the "Tabeoto" is not treated as mere sound effects, but as an essential element that forms the rhythm and groove of the music. This approach highlights the strong affinity between the band's musical sensibilities and the familiar, catchy appeal of Calbee's products.

Lyrically, the song is built around the theme of "turning an unstable everyday life into dance." Rather than denying feelings such as uncertainty, stagnation, or one's own incompleteness, the lyrics affirm them, presenting a perspective that embraces imperfection. The song conveys a positive message-"when times are tough, smile and dance to move forward"-clearly reflecting Massclub's musical identity.
In addition, the lyrics incorporate an acrostic based on the initials of Calbee's iconic catchphrase, "Yamerarenai Tomaranai" ("You can't stop, you won't stop"), reinterpreting an advertising symbol as a form of musical expression.

Sonically, the track is driven by guitar and showcases Massclub's unique approach of translating food textures into sound imagery. Calbee's famous commercial phrase is reimagined through Massclub-style guitar tones, retaining the essence of the original phrase while seamlessly integrating it into the song.
In the first half, clean guitar tones express a "crispy, light, and effortlessly enjoyable texture," reminiscent of potato chips and Kappa Ebisen. In the latter half, the distorted tones unique to an 8-string guitar depict a "depth that expands the more you chew," evoking snacks like Kataage Potato and Jagariko.

This track presents Massclub's sense of playfulness and Calbee's world view as a new and engaging musical experience.

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