NONPROFIT

In every industry these days, attention tends to gravitate toward fleeting trends and promotional stunts like controversy marketing, rather than the individual skills people possess.

Amidst a string of melodic, smooth releases like 2029 and Faded,
this work was released as a song carrying a strong message.

It opens with sharp word choice, diving straight into the core issue: Something's off in the industry these days. Combined with his signature rap delivery, this makes the song's stance unmistakably clear.

The line Maybe it's the times we live in, but I still can't nod in agreement encapsulates everything perfectly.

Credits also list friend Badtripsage as a lyricist,
reportedly quoting a verse from BENDX - NO OG ZONE feat. Badtripsage.

This can be seen as a response to the increasingly debated issue of
rappers falsely claiming sole authorship without acknowledging co-writers the practice of ghostwriting

While maintaining the familiar sound of his usual tracks, this work challenges listeners by weaving throughout the entire project his personal stance and thoughts on music, along with his conclusions, posing questions to the audience.