Falling Hard (feat. BBY NABE)

An alternative rock, EDM and emo rap crossover by Tokyo's hottest producers ANIMAL HACK and BUNNY, featuring up and coming bilingual rapper BBY NABE, "Falling Hard" is a perfect mixture of ANIMAL HACK's unique blend of digital cleanness and analog warmth, as well as BUNNY's signature dynamic punk vibes. Both producing teams share a background in emo guitar rock, and their respect for the genre and aesthetic seeps deeply into the track. Hailing from New York and with his roots in Japan, young rapper BBY NABE's simultaneously emotional and beautifully fragile voice takes on the melody, and as the song progresses, morphs into a fast-paced rap game that is a refreshing take on an electro-fusion track. Featuring both English and Japanese lyrics, it takes the listener through a world of emotions like romance, lust, and the thrill of young love. With its emotional message and dance-inducing electro vibe, the track is universally appealing as a club banger as well as a hype track for a fast paced workout or as an on the go soundtrack.

ANIMAL HACK's "Franny" was selected by Apple as the theme song for their Shibuya branch renewal ad. Following this, "Pressure" was chosen as one of Apple Music Japan's prestigious "100 best songs in the world representing 2018". On top of crafting original pop hits and chill beats, ANIMAL HACK also works alongside the trendiest up and coming artists such as SIRUP (their collaboration single "Days Gone By" was supported by starRo at the Twilight on the Pier festival in Santa Monica), and 4s4ki, gaining traction as one of Japan's most quickly rising trackmakers, contributing innovative and refreshing concepts to the music industry.

Currently 23 years old, BUNNY started DJing at the young age of 17. In the 4th year of his musical career and only 2 months into his journey in music production, his remix "BTS - Fake Love (BUNNY Remix)", uploaded to SoundCloud, was played by Zedd at Ultra Korea 2018, making him an international sensation overnight and leading to his "Billboard Best BTS Remixer" award. His most recent collaborations include global features by Italian singer Becko on "Sick Hearted", American singer Max Landry on "Our Love", and Canadian singer SayWeCanFly on his most recent single "Embrace", and he hopes to engage with a wider and more global audience through his refined and edgy sound.