Release Date: 2025/09/20
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A single by the girl rap group "MIC RAW RUGA," produced by E TICKET PRODUCTION. E TICKET PRODUCTION has produced and provided music for artists including KMNZ, RINNEEE (Rinne Yoshida), Nagi Nemoto (ex. Dempagumi.inc), Dekami-chan, and early Rhymeberry.
"watch" is a cool, sharp electro-rap tune centered on the SNS era's values of "being seen/seeing." The track by E TICKET PRODUCTION is built with minimal beats reminiscent of old-school electro music and repetitive synth sounds, vividly highlighting the pressure of modern scrutiny and the girls' growing radiance within it.
The lyrics center on the "watching/being watched" structure repeated on social media. This eventually overlaps with the "watching/being watched" relationship between audience and artist during a live performance. From being the one who admires to becoming the admired. While encapsulating MIC RAW RUGA's own growth story, it depicts the theme of gazes that anyone living in the SNS era can relate to.
The hook, repeating the minimal phrase "See See See watch," burns itself intensely into the listener's mind while symbolizing the accumulation of gazes and the acceleration of the desire for validation. Furthermore, the latter half presents a reversal: "I used to say 'I want to be that girl,' but now I'm the one people say 'I want to be like that girl.'" This sharply captures the image of the modern artist.
"Watch" affirms their identity as a "presence to be seen" across both social media and live stages, while demonstrating their will to evolve atop a sound where coldness and fervor coexist. This track symbolizes MIC RAW RUGA's current position and their leap forward.
Continuing from the previous work, mastering was handled by WONK's Inoue Kan, while mixing was handled by Korenaga Takuro, who has mixed tracks for YUKI, Sayashi Riho, and Philosophy of Dance.
A girl rap group produced by E TICKET PRODUCTION, which has provided and produced rap music for numerous artists including KMNZ, RINNEEE (Rinne Yoshida),, Nagi Nemoto (ex.Denpa Gumi), Dekami Chan, and early Rhymeberry. The official supporter of the audition is RINNEEE (Rinne Yoshida),. Six months after its launch, the group was selected for the OA of a two-man live performance by DOTAMA and hy4_4yh, who broke out as a monster rapper in the first season of "Freestyle Dungeon. In his magazine columns and radio shows, Utamaru of RHYMESTER described their first EP, "CONCORDE," as "a boundless love for '90s hip-hop," and their first single, "dog kawaii," as "so thoroughly and meticulously executed that it even exudes a critical edge" and "incredibly catchy." In February 2020, they performed at "@JAM" held at CLUB CITTA' in Kawasaki. In June 2021, he held a two-man live show with rapper GOMESS and released "Moon Reverb feat. GOMESS." In August of the same year, he appeared in a project organized by WEGO and Yasumasa Yonehara, and promotional videos were featured on digital screens at multiple WEGO stores, including the Shibuya 109 location. In September 2022, he held a solo live show at Shibuya Club Asia. In January 2025, they released "ASTRO JET," which was featured on Spotify's official playlist "Fresh Finds Pop," which has over 220,000 followers. In September 2025, they released "KILL SCREEN" and "watch." The music video for "KILL SCREEN" has surpassed approximately 110,000 views. their latest tracks are "MANGA HEAD" and "HIKARI," released in August 2026. Both songs were mastered by Kan Inoue of WONK, while the mixing was handled by yutori and Takuro Korenaga?who has mixed tracks for artists such as BILLY BOO, Shuka Saito, Rin Kurusu, and Tokyo Girls' Style. In October of Year 25, they held a solo concert at Shangri-La in Shimokitazawa, and in August of Year 26, they held another solo concert at WOMB in Shibuya; both events were successful. Their sound and lyrics are characterized by an omnivorous blend of influences from diverse cultures including hip-hop, disco music, techno, house, games, amusement parks, and anime. They are signed to VIDEOTHINK.
VIDEOTHINK