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A single by the girl rap group "MIC RAW RUGA," produced by E TICKET PRODUCTION. E TICKET PRODUCTION has produced and provided music for artists including KMNZ, RINNEEE (Rinne Yoshida), Nagi Nemoto (ex. Dempagumi.inc), Dekami-chan, and early Rhymeberry.
"watch" is a cool, sharp electro-rap tune centered on the SNS era's values of "being seen/seeing." The track by E TICKET PRODUCTION is built with minimal beats reminiscent of old-school electro music and repetitive synth sounds, vividly highlighting the pressure of modern scrutiny and the girls' growing radiance within it.
The lyrics center on the "watching/being watched" structure repeated on social media. This eventually overlaps with the "watching/being watched" relationship between audience and artist during a live performance. From being the one who admires to becoming the admired. While encapsulating MIC RAW RUGA's own growth story, it depicts the theme of gazes that anyone living in the SNS era can relate to.
The hook, repeating the minimal phrase "See See See watch," burns itself intensely into the listener's mind while symbolizing the accumulation of gazes and the acceleration of the desire for validation. Furthermore, the latter half presents a reversal: "I used to say 'I want to be that girl,' but now I'm the one people say 'I want to be like that girl.'" This sharply captures the image of the modern artist.
"Watch" affirms their identity as a "presence to be seen" across both social media and live stages, while demonstrating their will to evolve atop a sound where coldness and fervor coexist. This track symbolizes MIC RAW RUGA's current position and their leap forward.
Continuing from the previous work, mastering was handled by WONK's Inoue Kan, while mixing was handled by Korenaga Takuro, who has mixed tracks for YUKI, Sayashi Riho, and Philosophy of Dance.
A girl rap group produced by E TICKET PRODUCTION, which has provided and produced rap music for numerous artists including KMNZ, RINNEEE (Rinne Yoshida),, Nagi Nemoto (ex.Denpa Gumi), Dekami Chan, and early Rhymeberry. The official supporter of the audition is RINNEEE (Rinne Yoshida),. Six months after its launch, the group was selected for the OA of a two-man live performance by DOTAMA and hy4_4yh, who broke out as a monster rapper in the first season of "Freestyle Dungeon. In October 19, he released his 1st EP "CONCORDE", which includes "CONCORDE" and "Right Now", nationwide. It was praised by Rymestar Utamaru in his serial column as "90's hip-hop love that went through the roof. In February 2008, they performed at "@JAM" held at CLUB CITTA' in Kawasaki. In the same month, they released their first single "dog kawaii", which was praised on "Rymestar Utamaru's After 6 Junction" (TBS Radio) as "really catchy" and "authentic and tight finish". In June 2021, they held a two-man live show with rapper GOMESS and released "Moon Reverb feat.GOMESS." That August, they appeared in a project by WEGO & Yasumasa Yonehara, with promotional videos displayed on screens at multiple WEGO stores, including the Shibuya 109 location. In April 2022, they released the "Go Forward EP," followed by a solo live show at Shibuya club asia in September. In November 2024, he released the single "MAD MIC," followed by "ASTRO JET" in January 2025. "ASTRO JET" was listed on Spotify's official playlist "Fresh Finds Pop," which has over 220,000 followers. Furthermore, in September of the same year, he released new songs "KILL SCREEN" and "watch" consecutively over two weeks and unveiled their music videos. Both tracks were mastered by WONK's Inoue Kan, while mixing was handled by Korenaga Takuro, known for mixing tracks by YUKI and others. The "KILL SCREEN" MV garnered 1.45 million views overnight, becoming a hot topic, but it was later revealed to be due to a system bug (ironically, the song's theme is game bugs). However, the re-released video has steadily gained recognition, garnering over 20,000 views in 6 days (approximately 106,000 views as of 12/9). In October of the same year, they held a sold-out solo live show at Shimokitazawa Shangri-La, their largest venue to date, achieving great success. Their sound and lyrics are characterized by an omnivorous blend of influences from diverse cultures including hip-hop, disco music, techno, house, games, amusement parks, and anime. They are signed to VIDEOTHINK.
VIDEOTHINK